Four elements of McLuhan's medium model

McLuhan used a model with four elements surrounding the term MEDIUM. Touching on the four elements, describe how this model can help us in interpreting social media?

The four elements surrounding the term ‘Medium’ are retrieve, reverse, obsolete & enhance. In interpreting social media “retrieve” can be applied to ones ability to retrieve the individual voice. With social media, our personal opinions can be heard as we are able to add our own input, react to other peoples information and engage in conversations with these people. Reverse can be applied to the methods used in communication. With social media we can reverse traditional methods of communication and the flow of information. Social media has also made other more of communication obsolete. An example of this is ‘face-to-face” contact. Through social media we are able to communicate to others without ever having to meet with them in person. Finally, through social media we are able to enhance community and communication platforms. We can also enhance information outputs by allowing multiple venues to display, discuss and intake information.